Why Mobile Marketing is Crucial Now
Looking to grow your loyal customer base?
Use the most targeted advertising available to communicate quickly and directly with your customers: mobile text messages.
For a fraction of the cost of other forms of advertising, you can give your customers the opportunity to opt-in and take advantage of your weekly specials by incorporating mobile text messages into your advertising strategy. Once your customers have opted-in to your text advertising campaigns, you can text them with coupon deals, promotions, upcoming events, and changes to your business.
With text coupons or promotions, you can keep your loyal customers connected and coming back on a regular basis and grow your customer base by giving new customers a way to interact immediately and directly and become a part of your business.
According to mobiThinking.com, SMS (short message service), or mobile text messages, are king of mobile messaging. Eight trillion text messages will be sent in 2011. Three-point-five billion are delivered each and every day, according to The Wireless Association.
A2P – application to person SMS, mobile text messages (e.g. automated alerts from banks, offers from retailers, m-tickets) is expected to overtake person to person SMS in 2016. Mobile ad spending worldwide is predicted to be US$3.3 billion in 2011 sky rocketing to $20.6 billion in 2015, driven by search ads and local ads.
Mobile text messages, or as Cindy Krum, author of Mobile Marketing: Finding Your Customers No Matter Where They Are says, “Mobile marketing is the marketing of the future.”
What mobile text messages could mean for you and your business:
There is a revolution and it is utilizing on demand mobile text messages. It is an immediate and personal way to address potential customers.
Mobile text messages are still in its infancy, your business could leap ahead of the competition by embracing this exciting opportunity with mobile text messages as a way to sharpen and hone your advertising strategies. Mobile text messages are the most personal, targeted and immediate form of advertising available. Mobile text messages bring a more interactive experience to the loyal customer making it easier for them to interact with you. With mobile text messages implemented and included in your other forms of advertising, you could gain a larger customer base who would be capable of taking immediate action when they see or hear your advertisements that include your short code and keyword. You could use a separate keyword for each campaign, making it easier to track and monitor the response rates to the mobile text messages.
Imagine the possibilities of mobile text messages and how they can help grow your business. Now that there are web based texting platforms, such as YepText, that give you immediate access to your short code instead of having to wait several weeks, it is not just larger businesses that can afford mobile text messages. With a mobile agent and YepText, you should be able to get up and running using mobile text messages for under $400 a month.
Once you set up a mobile text messages service, your customers opt-in to your text promotions by dialing your short code (5 to 6 digit number) and texting your keyword (something relevant to your business). They then become part of your subscriber database that you send your text campaigns to. What that means is you are texting to customers who have already purchased from you, who are choosing to receive your special offers.
Build customer loyalty with mobile text messages. Increase sales per visit and frequency of visits. Send promotions, weekly specials, or event and appointment reminders. Send mobile text messages that are to the point and give value to your customer. Text once a week with weekly specials, or every other week (at the most) so that your customers don’t feel inundated. Offer them something of value in your mobile text messages. They may very well tell their friends.
Ninety-seven percent of every single text message being delivered will be read. Research shows that 83% of those messages will be read within one hour of receipt.
And one final note: More than 80% of mobile phone users always keep their phone with them throughout the day – typically within 3 feet.
You could reach them in seconds, or will your competition?
Text mojo to 41242 to opt in for a call back with more details about mobile text messages and how they can boost your business, or call (520) 979-3456.
Contact me to get started using mobile text messages today!