According to mobiThinking.com, SMS – short message service, (text message marketing, or mobile text messages) are king of mobile messaging. Eight trillion text messages will be sent in 2011. Three-point-five billion are delivered each and every day, according to The Wireless Association.
A2P – application to person SMS, text message marketing, (e.g. automated alerts from banks, offers from retailers, m-tickets); mobile text messages are expected to overtake person to person SMS in 2016. Mobile ad spending worldwide is predicted to be US$3.3 billion in 2011 sky rocketing to $20.6 billion in 2015, driven by search ads and local ads.
What mobile text messages could mean for you and your business:
There is a revolution and it is on demand text message marketing with mobile text messages. Mobile text messages are an immediate and personal way to address current and potential customers.
Still in its infancy, your business could leap ahead of the competition by embracing this exciting opportunity by adding text message marketing with mobile text messages to your advertising strategies.
Imagine the possibilities of mobile text messages and how they can help grow your business. Now that there are web based texting platforms, such as YepText, that give you immediate access to your short code instead of having to wait several weeks, it is not just larger businesses that can afford to have access to text message marketing with mobile text messages. With a mobile agent and YepText, you should be able to get up and running for under $500 a month.
Once you set up a text messaging service, such as Agile Expressions, your customers opt-in to your mobile text messages by dialing your short code (5 to 6 digit number) and texting your keyword (something relevant to your business). They then become part of your subscriber database that you send your text campaigns to. What that means initially is that you are texting to customers who have already purchased from you, who are choosing to receive your special offers via mobile text messages.
Build customer loyalty with text message marketing using mobile text messages. Increase sales per visit and frequency of visits. Send promotions, weekly specials, or event and appointment reminders. Send mobile text messages that are to the point and give value to your customer. Text once a week with weekly specials, or every other week (at the most) so that your customers don’t feel inundated. Offer them something of value. They may very well tell their friends.
On a slow day you could send a text just before noon offering “Kids eat free 12pm-3pm today only Maggie’s Pizza 1222 Broadway”. Or, “25% off all items in the store – today only Jack’s Boot Barn 1555 Speedway”.
Ninety-seven percent of every single text message being delivered will be read. Research shows that 83% of those messages will be read within one hour of receipt. Imagine if you were to start using mobile text messages and what that could mean for your business.
More than 80% of mobile phone users always keep their phone with them throughout the day – typically within 3 feet.
You could reach them in seconds with mobile text messages, or will your competition?
Are you using text message marketing in your business? If so, how is that working for you? And if not, what is preventing you from using mobile text messages in your advertising?
Please leave your comments. I’d love to hear from you.